Creating Microsoft's Global Sonic Identity | Listen

OVERVIEW

Listen embarked on a mission to help Microsoft create a sonic identity and define their sound across all their products, platforms, and brand.

SERVICES

Sonic Brand Strategy, Music Strategy, Brand Anthem, Music Library

APPLICATIONS

TV Commercials, Audio Advertising, Social Media, Digital Content

Multiple Microsoft app screens — We started with a comprehensive survey, analyzing sounds across Microsoft brands including X-box, Windows, Office, and Skype.

Multiple Microsoft app screens — We started with a comprehensive survey, analyzing sounds across Microsoft brands including X-box, Windows, Office, and Skype.

Woman using Microsoft tablet with family in the background — We also examined sounds from the giant’s partners and competitors. Dozens of interviews and thousands of video analyses later, we identified Microsoft’s core brand principles.

Woman using Microsoft tablet with family in the background — We also examined sounds from the giant’s partners and competitors. Dozens of interviews and thousands of video analyses later, we identified Microsoft’s core brand principles.

An assortment of Microsoft products and devices — Microsoft’s sound emerged from this as humanizing and organic. Intelligent and unconventional, connected and universal, productive and empowering.

An assortment of Microsoft products and devices — Microsoft’s sound emerged from this as humanizing and organic. Intelligent and unconventional, connected and universal, productive and empowering.

A person is arranging Microsoft app icons — These are the principles that underlay our sonic approach across the brand in its entirety, from products to communications.

A person is arranging Microsoft app icons — These are the principles that underlay our sonic approach across the brand in its entirety, from products to communications.

OVERVIEW

Listen embarked on a mission to help Microsoft create a sonic identity and define their sound across all their products, platforms, and brand.

SERVICES

Sonic Brand Strategy, Music Strategy, Brand Anthem, Music Library

APPLICATIONS

TV Commercials, Audio Advertising, Social Media, Digital Content

Multiple Microsoft app screens — We started with a comprehensive survey, analyzing sounds across Microsoft brands including X-box, Windows, Office, and Skype.

Multiple Microsoft app screens — We started with a comprehensive survey, analyzing sounds across Microsoft brands including X-box, Windows, Office, and Skype.

Woman using Microsoft tablet with family in the background — We also examined sounds from the giant’s partners and competitors. Dozens of interviews and thousands of video analyses later, we identified Microsoft’s core brand principles.

Woman using Microsoft tablet with family in the background — We also examined sounds from the giant’s partners and competitors. Dozens of interviews and thousands of video analyses later, we identified Microsoft’s core brand principles.

An assortment of Microsoft products and devices — Microsoft’s sound emerged from this as humanizing and organic. Intelligent and unconventional, connected and universal, productive and empowering.

An assortment of Microsoft products and devices — Microsoft’s sound emerged from this as humanizing and organic. Intelligent and unconventional, connected and universal, productive and empowering.

A person is arranging Microsoft app icons — These are the principles that underlay our sonic approach across the brand in its entirety, from products to communications.

A person is arranging Microsoft app icons — These are the principles that underlay our sonic approach across the brand in its entirety, from products to communications.